top of page
logo - NourishNom

Introduction: Meeting the Need for Healthy Eating

Nourishnom is more than just a diet app—it's a comprehensive solution designed to empower users to achieve their health and wellness goals through personalized nutrition plans, community support, and intuitive tools. This app stands out by offering a seamless experience that integrates meal planning, grocery shopping, and nutrition tracking in a way that adapts to the user’s lifestyle, making healthy eating accessible and enjoyable even for those with the busiest schedules.

The Beginning: Understanding the Problem

In developing Nourishnom, I identified a critical challenge faced by a key segment of the user base: busy college students. Despite their commitment to health and fitness, these students often find it difficult to maintain a healthy diet due to time constraints and motivational barriers. This led me to articulate the following refined problem statement:

​

​

​

The Challenge

​

Nourishnom was born out of the need to address several key issues:

​

  • Time Constraints: Users often lacked time for meal planning and preparation.

  • Conflicting Dietary Information: The abundance of conflicting advice on what constitutes a healthy diet left many confused and frustrated.

  • Motivation: Users struggled to stay motivated and consistently track their meals and nutritional intake.

"Busy college students who value health and fitness but struggle to maintain a healthy diet due to a lack of time and motivation need a convenient and personalized solution that supports their health goals and helps them sustain a healthy lifestyle, even with a packed schedule."

Diving into Research: Gaining Insights

To tackle these challenges, I initiated comprehensive user research. This included surveys and interviews with potential users to uncover their needs, frustrations, and daily habits.​

​

Through this research, several insights emerged:

  • Busy Schedules: Users found it challenging to find time for meal planning and often resorted to unhealthy, quick options.

  • Information Overload: The plethora of dietary advice made it difficult for users to make informed decisions.

  • Logging Challenges: Users frequently forgot or found it tedious to log their meals, leading to inconsistent tracking.

Key Findings

Empathy Map
User Persona

Crafting the Solution: Nourishnom’s Vision

Armed with these insights, I set out to design Nourishnom—a solution that would not only address these pain points but also enhance the overall user experience.

Core Features

  • Personalized Nutrition Plans: Customized based on user preferences, dietary needs, and goals.

  • Grocery List Generator: Automatically creates shopping lists from meal plans, making it easy to buy exactly what’s needed.

  • Recipe Library: A rich collection of healthy recipes, complete with nutritional information.

  • Nutrition Tracker: A user-friendly tool to log meals and track nutritional intake effortlessly.

Designing for Impact: The Process

1. Ideation and Brainstorming

The design process began with brainstorming sessions to envision a solution that was both user-centric and innovative. I created detailed user personas and empathy maps to guide the design and ensure we were meeting real user needs.

​

2. Structuring the Experience

Next, I focused on the information architecture to ensure a seamless and intuitive user experience. This included:

​

Navigation Design: Simplifying the user journey with a clear and logical navigation structure.

​

Wireframes: Developing low-fidelity wireframes to outline the app’s layout and flow.

NourishNom_Information Architecture

Low - Fidelity Wireframes 

Low Fidelity Wireframe 1
Low Fidelity Wireframe 2
Low Fidelity Wireframe 3
Low Fidelity Wireframe 5
Low Fidelity Wireframe 4

3. Prototyping and Testing

With the structure in place, I moved on to creating high-fidelity prototypes. These prototypes were crucial for:

  • Visual Design: Crafting a clean, modern interface that was visually appealing and easy to navigate.

  • Interactive Elements: Designing intuitive interactions that enhanced user engagement.

User Testing:

Conducted several rounds of testing to gather feedback and make iterative improvements.

Challenges Encountered During the design process, I faced two significant challenges:

  • Challenge 1: Integrating personalized meal plans in a way that was easy to follow and adaptable to user preferences.

  • Solution: Developed a dynamic meal planner that adjusts based on user feedback and dietary goals.

  • Challenge 2: Ensuring the nutrition tracker was both comprehensive and user-friendly.

  • Solution: I created a streamlined logging interface that provides real-time feedback and progress tracking.

Bringing It All Together: The Final Design

High Fidelity Wireframe 1
High Fidelity Wireframe 2
High Fidelity Wireframe 3
High Fidelity Wireframe 4
High Fidelity Wireframe 5

Reflection and Learnings

Working on Nourishnom was an enriching experience that reinforced the importance of empathy in design. By focusing on the real challenges users face, I was able to create a solution that not only meets their needs but also supports their journey towards healthier living.

Excited to have me on board? Got any questions?
Please do not hesitate to contact me at your convenience.

  • Instagram
  • LinkedIn
  • GitHub
bottom of page