Priyanshi Parekh Designs
Green P: Revolutionizing Parking in Toronto
Introduction: Streamlining the Parking Experience
Green P is a Toronto Parking Authority app designed to provide convenient and competitively priced parking solutions as part of Toronto's transportation system. This app aims to offer users a seamless parking experience by integrating modern payment systems, easy navigation, and user-friendly features.
The Challenge: Identifying Pain Points
While Green P sought to simplify parking in Toronto, users faced significant hurdles that detracted from their experience:
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Unclear Onboarding: Users struggled with the app due to the lack of clear instructions and onboarding.
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Inconvenient Payment Process: Users had to exit their vehicles to understand how to use the app for payments.
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Insufficient Information: Lack of opening and closing timings for parking spots and inadequate signage for app use.
Refined Problem Statement:
''Families with young children and other users need a simplified, efficient way to pay for parking, reducing their frustration and enhancing customer satisfaction with a clear and user-friendly approach."
Diving into Research: Understanding User Needs
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The Green P application can be difficult to understand for some users since there are no clear instructions on what to do before or while registering for the app.
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The app does not provide proper onboarding for learning about its features and how to use it.
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There is no clear indication of the parking spot's location ID.
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As part of the signup process, a fee is asked for.
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In parking spots where there are signs stating that the app must be used for payment, there is no explanation of how to use it.
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Rather than having to pay with coins on the spot, parking can be paid on tap. And users can also park in the spot beforehand and then start paying when the charges start. And Once logged in the users find it easy to find a parking space as they find it using their destination.
Key Insights:
From the research, several crucial points emerged
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Complex Onboarding: New users found it difficult to navigate the app due to unclear instructions and a lack of onboarding support.
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Payment Confusion: Users were frustrated by the need to leave their cars to understand the app’s payment process.
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Information Gaps: Users needed more comprehensive information about parking spot locations and operating hours.
Crafting the Solution: Green P’s Enhanced User Experience
Based on these insights, We set out to design an improved Green P app that addressed user pain points by focusing on clarity, convenience, and ease of use.
Core Enhancements
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Streamlined Onboarding: Introduced a step-by-step onboarding process to guide users through the app's features and usage.
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In-App Payment Guidance: Integrated clear instructions and visual cues within the app to simplify the payment process without requiring users to exit their vehicles.
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Comprehensive Information: Added detailed information on parking spot locations, availability, and operational hours.
Designing for Impact: The Process
1. Ideation and Analysis
We began by brainstorming solutions and analyzing existing user feedback to create a user-centric design :
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User Personas: Developed detailed user personas to represent the target audience’s needs and behaviors.
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Empathy Maps: Created empathy maps to visualize the users' pain points and emotions, guiding the design process.
2. Structuring the Experience
To ensure a seamless user journey, I designed the information architecture with a focus on simplicity and accessibility:
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Navigation Redesign: Reorganized the app’s navigation to be more intuitive and user-friendly.
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Wireframes: Created low-fidelity wireframes to outline the app’s structure and user flow.
3. Prototyping and Testing
High-fidelity prototypes were developed to bring the redesign to life:
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Visual Design: Focused on a clean, modern interface that enhanced usability.
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Interactive Elements: Designed interactive elements to guide users smoothly through the app’s processes.
Reflection and Learnings
Working on Green P allowed me to refine my skills in user-centered design, emphasizing the importance of clarity and ease of use in app development. The experience highlighted the value of iterative testing and continuous feedback in creating solutions that truly meet user needs.
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